When rebranding Csokonai Theatre’s look the main goal was to merge modern and traditional values. This is reflected in the typographic appearance of the logo in which a classic grotesque typeface meets a modern one.
At the same time, a unique, new typeface was developed, which was used as part of the office and communication brand to reflect this playfulness. Bright complementary colours helped differentiating the theatre’s organisational structure. The design process was regulated by the development of Brand Book.
Agency: © Kreativnmuhely